Drivers ignore the crosswalk. More prominent "yield to pedestrian in crosswalk" signs are needed, as well as in-street crosswalk signs similar to those used in hundreds of other cities and campuses throughout the region. They have been shown to be extremely effective. In addition, long term measures to increase safety at this busy pedestrian crossing should be explored, including textured crosswalks and curb bump-outs that reduce the distance pedestrians have to cross. Many children and elderly residents use this intersection. Their needs must be addressed by the city and the University.